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Silvia Cacho-Elizondo

Silvia Cacho-Elizondo

IPADE Business School, USA

Title: Consumer acceptance of mobile-assisted smoking cessation programs


Biography: Silvia Cacho-Elizondo


As countries move towards digital health services (e-health), advances in information and communication technologies (ICTs) are maximized with governments working towards integrating these technologies into their delivery of health care programs (Hyppönen, 2007). Therefore, the emergence of interactive communication technologies has added new dimensions to the delivery of health and lifestyle interventions and cessation programs (Brouwer et al., 2009; Della, Eroglu, Bernhardt, Edgerton, & Nall, 2008; Paek, Bae, Hove, & Yu, 2011; Portnoy, Scott-Sheldon, Johnson, & Carey, 2008). Herein, our goal is to present an overview of key findings emerged from different studies assessing smokers’ perceptions, motivations, and intentions towards the adoption of mobile-assisted smoking cessation programs. The technology acceptance model (TAM) was one of the core theoretical frameworks applied. Among the variable tested were: perceived ease of useperceived usefulness and subjective norms on intention to use this intervention, as well as the mediation effects of perceived monetary valueenjoyment and annoyance.The vicarious innovativeness of smokers (perceptions, motivations and intentions) towards the adoption of mobile-assisted smoking cessation intervention programs was also evaluated. The methodologies combine qualitative and quantitative approaches to analyze smokers’ experiences and perceptions regarding this type of mobile services. Topics covered include: a) tobacco consumption, b) cessation initiatives, c) smoking giving up planned actions and d) attitudes towards mobile counseling. The findings to be discussed contribute to theory and practice.