Silvia Cacho-Elizondo
IPADE Business School, USA
Biography
Dr. Silvia Cacho-Elizondo is an Associate Professor of Marketing and Academic Director for In-Company Programs at IPADE Business School in México. She has been lecturer in several business schools in Europe and Latin America. She earned her PhD at HEC Paris, (thesis: The impact of online services on the consumer-brand relationship). Her research interests: Consumer Behaviour, Brand Relationships, Innovation Adoption Processes, Mobile Services and CSR. She has published in: Journal of Retailing and Consumer Services, Journal of Health Marketing Quarterly, International Journal of Technology and Human Interaction, ISTMO, International Business Research Journal, International Journal of Hospitality Management, American Journal of Management, among others.
Abstract
Abstract : Consumer acceptance of mobile-assisted smoking cessation programs