Pharmacovigilance & Drug Safety

Market Research Programs

Medical Affairs, Market Research and Marketing must be sensible about the risks, obligations and PV costs results in such initiatives. Few companies charge back for PV activities, which makes sense as it should be in actual cost of running a survey or disease registry. It is very critical that PV involved at the earliest stages of the Patient Support Programs/Market Research Programs design and approval. This is a way to ensure that the safety data information from the initiatives will be collected and analyzed, and contributed to the signal detection activities, and will be reported to the authorities as needed. The cost for non-compliance is potentially very high.